diff --git a/ghost/core/core/server/services/settings/settings-bread-service.js b/ghost/core/core/server/services/settings/settings-bread-service.js
index d277d81f115..d15434c1dcd 100644
--- a/ghost/core/core/server/services/settings/settings-bread-service.js
+++ b/ghost/core/core/server/services/settings/settings-bread-service.js
@@ -9,6 +9,7 @@ const sentry = require('../../../shared/sentry');
 
 const EMAIL_KEYS = ['members_support_address'];
 const PUBLIC_SITE_ACCESS_LOCKED_KEYS = ['is_private', 'password'];
+const AUTOMATIONS_LABS_FLAG = 'automations';
 const messages = {
     problemFindingSetting: 'Problem finding setting: {key}',
     accessCoreSettingFromExtReq: 'Attempted to access core setting from external request',
@@ -16,6 +17,22 @@ const messages = {
     publicSiteAccessLocked: 'Site visibility and access code cannot be changed.'
 };
 
+function parseLabsValue(value) {
+    if (!value) {
+        return {};
+    }
+
+    if (typeof value === 'string') {
+        try {
+            return JSON.parse(value);
+        } catch (err) {
+            return {};
+        }
+    }
+
+    return value;
+}
+
 class SettingsBREADService {
     /**
      *
@@ -244,6 +261,8 @@ class SettingsBREADService {
             }
         }
 
+        const shouldLogAutomationsEnabled = this._shouldLogAutomationsEnabled(filteredSettings);
+
         // remove any email properties that are not allowed to be set without verification
         const {filteredSettings: refilteredSettings, emailsToVerify} = await this.prepSettingsForEmailVerification(filteredSettings, getSetting);
 
@@ -251,6 +270,14 @@ class SettingsBREADService {
             return this._formatBrowse(_.keyBy(_.invokeMap(result, 'toJSON'), 'key'), options.context);
         });
 
+        if (shouldLogAutomationsEnabled) {
+            logging.info({
+                event: {
+                    name: 'automations.beta_flag_enabled'
+                }
+            }, 'Automations beta flag enabled');
+        }
+
         return this.respondWithEmailVerification(modelArray, emailsToVerify);
     }
 
@@ -333,6 +360,21 @@ class SettingsBREADService {
         return Boolean(this.limitsService && this.limitsService.isDisabled('publicSiteAccess'));
     }
 
+    _shouldLogAutomationsEnabled(settings) {
+        const labsSetting = settings.find(setting => setting.key === 'labs');
+        if (!labsSetting) {
+            return false;
+        }
+
+        const previousLabs = this.labs.getAll();
+        if (previousLabs[AUTOMATIONS_LABS_FLAG] === true) {
+            return false;
+        }
+
+        const nextLabs = parseLabsValue(labsSetting.value);
+        return nextLabs[AUTOMATIONS_LABS_FLAG] === true;
+    }
+
     /**
      * @private
      */
diff --git a/ghost/core/test/unit/server/services/settings/settings-bread-service.test.js b/ghost/core/test/unit/server/services/settings/settings-bread-service.test.js
index 3ce4abca987..45870969290 100644
--- a/ghost/core/test/unit/server/services/settings/settings-bread-service.test.js
+++ b/ghost/core/test/unit/server/services/settings/settings-bread-service.test.js
@@ -5,6 +5,7 @@ const SettingsBreadService = require('../../../../../core/server/services/settin
 const urlUtils = require('../../../../../core/shared/url-utils.js');
 const {mockManager} = require('../../../../utils/e2e-framework');
 const emailAddress = require('../../../../../core/server/services/email-address');
+const logging = require('@tryghost/logging');
 describe('UNIT > Settings BREAD Service:', function () {
     let emailMockReceiver;
 
@@ -133,6 +134,38 @@ describe('UNIT > Settings BREAD Service:', function () {
     });
 
     describe('edit', function () {
+        function createLabsService({automations = false} = {}) {
+            const labsSetting = {
+                key: 'labs',
+                value: JSON.stringify({automations}),
+                group: 'labs'
+            };
+
+            return new SettingsBreadService({
+                SettingsModel: {
+                    async edit(changes) {
+                        return changes.map(change => ({
+                            toJSON: () => ({...labsSetting, ...change})
+                        }));
+                    }
+                },
+                settingsCache: {
+                    get: sinon
+                        .stub()
+                        .withArgs('labs', {resolve: false})
+                        .returns(labsSetting)
+                },
+                mail,
+                urlUtils,
+                singleUseTokenProvider: {},
+                labsService: {
+                    getAll() {
+                        return {automations};
+                    }
+                }
+            });
+        }
+
         it('cannot set stripe_connect_secret_key ', async function () {
             const defaultSettingsManager = new SettingsBreadService({
                 SettingsModel: {
@@ -215,6 +248,46 @@ describe('UNIT > Settings BREAD Service:', function () {
             emailMockReceiver.matchPlaintextSnapshot();
             emailMockReceiver.matchMetadataSnapshot();
         });
+
+        it('logs when automations labs flag is enabled', async function () {
+            const logStub = sinon.stub(logging, 'info');
+            const service = createLabsService({automations: false});
+
+            await service.edit([{
+                key: 'labs',
+                value: JSON.stringify({automations: true})
+            }], {}, null);
+
+            sinon.assert.calledOnceWithExactly(logStub, {
+                event: {
+                    name: 'automations.beta_flag_enabled'
+                }
+            }, 'Automations beta flag enabled');
+        });
+
+        it('does not log when automations labs flag is already enabled', async function () {
+            const logStub = sinon.stub(logging, 'info');
+            const service = createLabsService({automations: true});
+
+            await service.edit([{
+                key: 'labs',
+                value: JSON.stringify({automations: true})
+            }], {}, null);
+
+            sinon.assert.notCalled(logStub);
+        });
+
+        it('does not log when automations labs flag is disabled', async function () {
+            const logStub = sinon.stub(logging, 'info');
+            const service = createLabsService({automations: true});
+
+            await service.edit([{
+                key: 'labs',
+                value: JSON.stringify({automations: false})
+            }], {}, null);
+
+            sinon.assert.notCalled(logStub);
+        });
     });
 
     describe('publicSiteAccess limit', function () {