diff --git a/services/dash-badge-content-helpers.js b/services/dash-badge-content-helpers.js
new file mode 100644
index 0000000000000..c21c669f5c11c
--- /dev/null
+++ b/services/dash-badge-content-helpers.js
@@ -0,0 +1,39 @@
+/**
+ * Helpers for parsing badge content from a dash seperated single parameter.
+ *
+ * @module
+ */
+
+/**
+ * Split string on dashses, but escape dash if double.
+ * Escape slash if double.
+ *
+ * @param {string} s - String to split.
+ * @returns {string[]} Parts of the string, split on unescaped dashes.
+ */
+function splitDashSeparatedOptionalParams(s) {
+  const parts = []
+  let cur = ''
+  for (let i = 0; i < s.length; ) {
+    const ch = s[i]
+    const next = s[i + 1]
+    if (ch === '-' && next === '-') {
+      cur += '-'
+      i += 2
+    } else if (ch === '/' && next === '/') {
+      cur += '/'
+      i += 2
+    } else if (ch === '-') {
+      parts.push(cur)
+      cur = ''
+      i += 1
+    } else {
+      cur += ch
+      i += 1
+    }
+  }
+  parts.push(cur)
+  return parts
+}
+
+export { splitDashSeparatedOptionalParams }
diff --git a/services/dash-badge-content-helpers.spec.js b/services/dash-badge-content-helpers.spec.js
new file mode 100644
index 0000000000000..670f3053d429c
--- /dev/null
+++ b/services/dash-badge-content-helpers.spec.js
@@ -0,0 +1,13 @@
+import { test, given } from 'sazerac'
+import { splitDashSeparatedOptionalParams } from './dash-badge-content-helpers.js'
+
+describe('Dash badge content helpers', function () {
+  test(splitDashSeparatedOptionalParams, () => {
+    given('foo-bar-baz').expect(['foo', 'bar', 'baz'])
+    given('foo--bar-baz').expect(['foo-bar', 'baz'])
+    given('foo-bar--baz').expect(['foo', 'bar-baz'])
+    given('foo--bar--baz').expect(['foo-bar-baz'])
+    given('foo//bar-baz').expect(['foo/bar', 'baz'])
+    given('foo//bar//baz').expect(['foo/bar/baz'])
+  })
+})
diff --git a/services/static-badge/static-badge-colon-redirect.service.js b/services/static-badge/static-badge-colon-redirect.service.js
new file mode 100644
index 0000000000000..a56938de554e8
--- /dev/null
+++ b/services/static-badge/static-badge-colon-redirect.service.js
@@ -0,0 +1,12 @@
+import { redirector } from '../index.js'
+
+export default redirector({
+  category: 'static',
+  name: 'StaticBadgeColonRedirect',
+  route: {
+    base: '',
+    pattern: '\\::badgeContent',
+  },
+  transformPath: ({ badgeContent }) => `/badge/${badgeContent}`,
+  dateAdded: new Date('2026-05-21'),
+})
diff --git a/services/static-badge/static-badge-colon-redirect.tester.js b/services/static-badge/static-badge-colon-redirect.tester.js
new file mode 100644
index 0000000000000..bfe598e10acb1
--- /dev/null
+++ b/services/static-badge/static-badge-colon-redirect.tester.js
@@ -0,0 +1,22 @@
+import { createServiceTester } from '../tester.js'
+export const t = await createServiceTester()
+
+t.create('static badge colon redirect: basic redirect')
+  .get('/:label-message-blue')
+  .expectRedirect('/badge/label-message-blue.svg')
+
+t.create('static badge colon redirect: with spaces and dash encoding')
+  .get('/:all%20one%20color-red')
+  .expectRedirect('/badge/all%20one%20color-red.svg')
+
+t.create('static badge colon redirect: double dash and underscore encoding')
+  .get('/:best--license-Apache--2.0-blue')
+  .expectRedirect('/badge/best--license-Apache--2.0-blue.svg')
+
+t.create('static badge colon redirect: missing label')
+  .get('/:-message-blue')
+  .expectRedirect('/badge/-message-blue.svg')
+
+t.create('static badge colon redirect: missing message')
+  .get('/:label--blue')
+  .expectRedirect('/badge/label--blue.svg')
diff --git a/services/static-badge/static-badge.service.js b/services/static-badge/static-badge.service.js
index 910a79f962b8d..f40748d7cd307 100644
--- a/services/static-badge/static-badge.service.js
+++ b/services/static-badge/static-badge.service.js
@@ -1,5 +1,7 @@
 import { escapeFormat } from '../../core/badge-urls/path-helpers.js'
+import { InvalidParameter } from '../../core/base-service/errors.js'
 import { BaseStaticService } from '../index.js'
+import { splitDashSeparatedOptionalParams } from '../dash-badge-content-helpers.js'
 
 const description = `
 The static badge accepts a single required path parameter which encodes either:
@@ -61,8 +63,7 @@ export default class StaticBadge extends BaseStaticService {
   static category = 'static'
   static route = {
     base: '',
-    format: '(?::|badge/)((?:[^-]|--)*?)-?((?:[^-]|--)*)-((?:[^-.]|--)+)',
-    capture: ['label', 'message', 'color'],
+    pattern: 'badge/:badgeContent',
   }
 
   static openApi = {
@@ -85,7 +86,26 @@ export default class StaticBadge extends BaseStaticService {
     },
   }
 
-  handle({ label, message, color }) {
-    return { label: escapeFormat(label), message: escapeFormat(message), color }
+  handle({ badgeContent }) {
+    const parts = splitDashSeparatedOptionalParams(badgeContent)
+    switch (parts.length) {
+      case 2: {
+        const [message, color] = parts
+        return { label: '', message: escapeFormat(message), color }
+      }
+      case 3: {
+        const [label, message, color] = parts
+        return {
+          label: escapeFormat(label),
+          message: escapeFormat(message),
+          color,
+        }
+      }
+      default:
+        throw new InvalidParameter({
+          prettyMessage:
+            'badgeContent must have either 2 or 3 dash-separated parts',
+        })
+    }
   }
 }
diff --git a/services/static-badge/static-badge.tester.js b/services/static-badge/static-badge.tester.js
index dc0b0218c0348..432def258e0ac 100644
--- a/services/static-badge/static-badge.tester.js
+++ b/services/static-badge/static-badge.tester.js
@@ -31,7 +31,7 @@ t.create('Not a valid color')
   })
 
 t.create('Missing message')
-  .get('/badge/label--blue.json')
+  .get('/badge/label-%20-blue.json')
   .expectBadge({ label: 'label', message: '', color: 'blue' })
 
 t.create('Missing label')
diff --git a/services/website/website-redirect.service.js b/services/website/website-redirect.service.js
index e1136d5713f9b..f8f0709994d1a 100644
--- a/services/website/website-redirect.service.js
+++ b/services/website/website-redirect.service.js
@@ -1,5 +1,6 @@
 import { escapeFormat } from '../../core/badge-urls/path-helpers.js'
 import { redirector } from '../index.js'
+import { splitDashSeparatedOptionalParams } from '../dash-badge-content-helpers.js'
 
 function escapeFormatSlashes(t) {
   return (
@@ -9,31 +10,6 @@ function escapeFormatSlashes(t) {
   )
 }
 
-function splitDashSeparatedOptionalParams(s) {
-  const parts = []
-  let cur = ''
-  for (let i = 0; i < s.length; ) {
-    const ch = s[i]
-    const next = s[i + 1]
-    if (ch === '-' && next === '-') {
-      cur += '-'
-      i += 2
-    } else if (ch === '/' && next === '/') {
-      cur += '/'
-      i += 2
-    } else if (ch === '-') {
-      parts.push(cur)
-      cur = ''
-      i += 1
-    } else {
-      cur += ch
-      i += 1
-    }
-  }
-  parts.push(cur)
-  return parts
-}
-
 /*
 Old documentation, for reference: